01 Design leadership

By aligning design initiatives with strategic objectives, I ensure that my team’s work drives measurable impact. I approach design challenges with a strategic mindset, considering both user experience and business outcomes to create solutions that benefit all stakeholders.

02 Building design teams

Building and nurturing high-performing design teams. I focus on creating an inclusive and collaborative environment where designers feel supported and inspired to innovate. By facilitating open communication and providing growth opportunities, I help my team to grow and learn from each other. 

03 Craftsmanship

I care deeply for the craft of design. My design philosophy revolves around creating thoughtful solutions that reflect the unique needs of users. I pay attention to detail, ensuring that every element serves a purpose and contributes to the overall experience.

04 User-centric design

I advocate for a user-centric approach, where understanding user needs and integrating their feedback is at the core of the design process. I strive to create intuitive and meaningful experiences that resonate with users, emphasizing simplicity and ease of use.

05 Collaboration and inclusivity

I champion collaboration and inclusivity in all aspects of design. I believe that diverse perspectives lead to richer solutions, and I actively seek input from cross-functional teams to create designs that are informed by a variety of insights. My leadership style promotes a culture of respect and open communication.

06 Impact-driven design

My design leadership work is guided by a focus on outcomes. I prioritize projects that deliver tangible results, using metrics, data insights and user feedback to measure success. I believe that design should not only solve problems but also create value for users and the business.